AUM Transfer In is the process in which the AUM of a partner (Outside) can be moved into Asset Plus.


As per new SEBI guidelines, the following is the centralized process for transferring the AUM, the below set of documents are to be submitted specific to each AMC.


1. Eligibility Criteria

The partner (Individual) must confirm eligibility before initiating an AUM transfer to Assetplus.

Eligibility Checklist

  • ARN is active and valid

  • Partner is an Individual ARN holder (**Non Individuals not allowed)

  • Partner’s Self-Declaration (SD) should be updated for last two financial years.

  • Transfer involves entire AUM
     (Partial AMC-wise or client-wise transfer is not permitted)

  • AUM is invested in Regular plans only

  • Direct plans are not eligible for AUM transfer



2. Outcome of Eligibility Check

If all eligibility conditions are met, the partner must raise a support ticket with AssetPlus to initiate the AUM transfer documentation process.

3. Documentation & Execution Process (Step-by-Step SOP)

Partner Responsibilities Pre Initiation of Aum Transfer Procedure:

Before the process, the partner must ensure:

  • Onboarding of all clients included in the AUM transfer

  • Cancellation of Exchange SIPs, STPs, and SWPs (Existing)

    • These must be cancelled before submission of AUM transfer documents

  • Physical SIPs / mandates continue as per RTA rules

  • Activation of clients is required if new investments are to be done

Step 1: Support Ticket & Helpdesk Access

  • Kindly raises a support ticket with Assetplus

  • Support Team (ST) shares the Helpdesk article

  • Helpdesk article contains:

    • All required application forms (Annexure 2, Annexure 3)

    • Specimen / sample filled copies

    • Physical copies of the mail sent to Clients (Annexure 1B)

Step 2: Document Filling by Partner

  • Request to fill all required forms as per the specimen copies

  • Accuracy and completeness are mandatory to avoid delays

Step 3: Client Communication by Partner

  • Kindly sends client intimation email (Annexure 1b) using the approved format shared in the attachment.

  • Communication must be sent to minimum 10 clients per AMC

  • Client communication must be completed before physical document submission (Once Support Team confirm the documents are correct)

Step 4: Submission of Scanned Documents by Partner

  • Kindly shares scanned copies of all filled documents with the Support Team along with the list of folios and PAN proof.

  • Support Team performs first-level due diligence:

    • Completeness

    • Correct formats

    • Required proofs attached

If Discrepancies Are Found

  • Support Team shares discrepancy details with the partner

  • Partner rectifies and resubmits documents

Step 5: Operations (OPS) Review

  • Once documents are confirmed as complete by Support Team:

    • An OPS ticket is created

  • OPS team conducts final due diligence

  • OPS team sends final documentation confirmation to the Support Team

Step 6: Physical Document Submission by Partner

  • Request to sends physical copies of all documents (Annexure 2,3), Mail copies, List of Folios and Self attested PAN of Partner) along with supporting enclosures to the Assetplus office.


          Value plus Technologies:

         5th Floor, Central Square, B-21, Guindy Industrial Estate,

         SIDCO Industrial Estate, Guindy, Chennai - 600032, Tamil Nadu

  • Physical submission is mandatory for RTA / AMC processing


Step 7: AMC / RTA Submission by OPS

  • AssetPlus OPS team submits documents to respective AMC / RTA

  • AUM transfer process continues as per RTA timelines

Step 8: Confirmation of AUM Transfer

  • OPS team receives confirmation from AMC / RTA

  • Support Team communicates successful AUM transfer confirmation to the partner


4. Process Continuity

  • Once the transfer is completed:

    • AUM reflects under AUM will be reflected in the ARN's AUM.

  • Activation of clients is required only if new investments are to be done